Building a social media following for your blog is not an easy task. You have to set aside countless hours to really get the job done.
No doubt, writing a great content is the central piece of the puzzle.
But you have to get people’s attention to make them realize that your content is great and a valuable one for them.
In other words, you need people to read your content and to share it!
And therefore, you are supposed to create a super quality socially optimized content.
So, how can you increase the social reach of your posts and get more comments or likes?
Let’s boil it down and see what you can do-
1. Create Unique Content
I know you have been tired of hearing this all the time, i.e. create unique content and you might haven’t figured out what exactly it means.
Here is the proper definition- A content is unique if it engages the interest of readers.
People are always interested in the subject of content.
If your one is related to their subject (that has proper solution to their problems) and has got all in and out information, your post is a perfect match for them.
Or if you are going for popular topics (following the trend), thinking that you’ll get the same results like others, it’s not necessarily gonna happen.
Instead, your audience won’t take time to start counting you in commons.
People prefer reading and sharing good content if they get something unique and different.
No one likes the general content which they can find everywhere else, or content that is self-indulgent.
Create unique content that informs, educates and entertains as well.
Be different, be yourself and be successful.
2. Spend Some Time For Images
Text is great, but pictures too convey a lot. Most people notice the pictures first.
There is no rocket science in it to put suitable pictures at right places that grabs the attention of your visitors.
If an image is appealing and eye catching, people will love it and feel like reading your blog with more interest.
An interesting thing can get your content shared.
It can be an interesting image or a video as well.
3. Make It Easy To Consume
One giant block of text is hard to read. It is not user friendly at all.
Proper formatting of post is quite important. It includes proper spacing between paragraphs, or lines.
Consider using more white spaces, short paragraphs, bullet points, bold text and sub-headers.
It’ll be a good idea to get the opinions from others as you might not have the exact idea about how your content looks to others.
4. Follow The Rule
Good if you provide stats based information to the readers. But meanwhile you need to take care about its digestibility.
Do proper research before putting facts or any kind of data pieces in front of your audience.
Make sure that the information you provide is quite authentic, neither exaggerated nor abbreviated.
Show only realistic stats and make sure they are genuine.
Even if you collect relevant information from other sites, you can put their references at the end. There is no harm in being honest.
Audience never hesitates in promoting honest and open hearted words. This is the rule of social media.
5. Write for People First
Some misconceptions, or let’s say improper understanding about SEO has brought down the value of content.
Some bloggers forget that people are the primary thing to target.
Mostly bloggers get caught up in keyword stuffing, SEO tactics, and marketing as well that they forget they are talking to people.
Write content like you’re talking to a friend.
Professionalism is good to a certain level but blog posts are not press releases and they shouldn’t be written that way.
So keep all these points in front of you while crafting a good content for a blog.
- You are not going to get anything out of your so called SEO tactics if no one is reading your post.
- Social media is the most effective way to know the interests of people so that you can make money from targeted audience.
- If your conversion rate is going fine, SEO won’t matter.
- An engaged community automatically gets new audience by sharing your content with their friends and followers.
6. Make It Easily Sharable
You must encourage your readers to share or tweet your posts by adding a few buttons for the biggest social networks that fit to your content.
Those who want to share will share if you make sharing possible and very easy for them.
Although Twitter and Facebook are most popular at the moment, but don’t forget to figure out the exact social platform that fits your content the best and where your target audience is available.
7. You Can’t Lead If You Don’t Follow
It’s quite true in this context. Here are four simple steps to use the “Follow and Lead Technique”.
#1: Connect to other social media accounts related to your blogging interest
It’s the best way to build up a useful audience.
Also, finding and following the accounts of your fans and competitors help to identify their source of audience.
#2: Be an active participant- do comment, reply, re-tweet, and share
Spend some time in commenting, re-tweeting, and sharing for others.
In fact, it is a required thing for you in the beginning as that time you don’t have enough things of your own to share. This will help you to build up an audience for yourself.
#3: Respond when others engage with you online
Finally, when you start getting activity on your own social networks, respond to people’s comments, thank them for their re-tweets, and provide interesting feedback.
Don’t just sit back and watch the benefits.
Social media is about two-way conversations, so you need a good mix of listening and speaking.
#4: Link to others
Sharing is a two-way street. If you use quotes or data points from others, do not hesitate in linking to them.
Tell your sources, it’s the right thing to do, and it shows that you’re a sharer and an open heart author to share things with.
8. Ask For Favor
If you have friends or colleagues on Twitter, Facebook or on Google, you can ask them for favor.
There’s no harm in asking someone to tweet or to share your post.
Asking for favor works best when it’s done once in a while, otherwise people may get annoyed.
Better to have something in return for anyone you ask to do so.
9. Take Care of Your Dignity As Well
There are plugins available with which you can hide any part of your content to get shares etc., in exchange.
This kind of boldness is never good when you are seeking to buildup a long lasting reputation.
As a positive alternative to this, better way to include a call to action at the end of each blog post, such as “if this content’s get value for you, please re-share and let others have it”.
This opens the post up to social sharing and comments which are both important for keeping the conversation going